It goes without saying that we live in a world where it is important to have a digital presence for your business. This way, digital marketing is the future of marketing with several benefits. The best part is that it is measurable and a lot cheaper than traditional marketing like billboards, TV commercials, radio ads, and so on.
Here are the ways listed to help you use the digital marketing company in Noida to drive and popularize conversations for your business.
Simply speaking, SEO or search engine optimization is basically making changes to your site so it can organically or naturally rank higher on search engines like Google, Bing, and Yahoo, etc. Google updates its algorithms from time to time so it can show up only relevant results. From this view, a lot of experts say that SEO is no more. But the fact is that Google prevents manipulation of its algorithm and filters sites which less deserves to be on top. So, it is better to invest in SEO and your website should meet all the technical requirements related to query and content matching and indexing. It is the best marketing strategy for organic traffic.
SEM or Search Engine Marketing is a whole strategy to drive traffic, especially using paid efforts. It is also known as Paid Search Marketing. There is a complex and diverse universe of SEM. You may choose CPC (cost-per-click) model or PPC (pay-per-click) model, or cost-per-thousand-impressions (CPM) model. Bing Ads and Google AdWords are by far the most popular platforms for SEM.
It also includes search retargeting, display advertising, paid social advertising, and mobile marketing. You can go for a proper SEM strategy or single-point strategies, such as PPC, including Retargeting and Display. No matter what you do, be sure that the experts can handle your work.
Content is the most vital metric when it comes to filtering search results and it is approved by all recent changes like Penguin, Panda or Hummingbird. Content is presented in various formats like whitepapers, blogs, e-books, how-to guides, case studies, Q&A articles, updates and news, forums, banners, images, webinars, infographics, podcasts, content for social media and micro-blogging sites, and videos.
You can create content and show your creativity in any topic and link it well to your business. Also, customize the content for various platforms. For example, you can keep content short and simple for mobile devices. Drive the readers and keep them engaged with more information. Good content is the best way to perform branding for your business.
Digital Display Ads
Again, it is the subset of your efforts in search engine marketing. You can use different formats of display ads to target your audience, including banner, image, rich media, video or interactive ads.
You can fully customize the message on the basis of content topics, interests, or where your customers stand in the buying cycle. Keep in mind that display ads are quite expensive and you need experts to improve your ROI.
Social Media Marketing
It is an offshoot to your efforts on search engine marketing. It consists of getting traffic to your business or sites using social media sites like Instagram, Facebook, Pinterest, Twitter, LinkedIn, and Google+. Good content is liked and shared. So, you need to customize and create content for various platforms. You need to be original and prolific and engage with users on a regular basis, i.e. up to 4 to 5 times a day. Your efforts can really help to drive sales.
It is strongly recommended to go with mobile marketing in this day and age. Your apps, website, and content must be customized for smartphones and tablets. Mobile devices are going to reach up to 2.6 billion units by 2016. The more people use tablets, smartphones and other devices, the more mobile market will grow.
Email Marketing is a strategy to convey your marketing message through email to your potential customers. You can maintain the list of emails with email marketing software which are segregated on different factors like customers’ buying patterns, and their likes and dislikes. Be sure to develop trust by sending personalized emails.