Instagram has enjoyed a great journey ever since it debuted back in 2010 and is currently the superstar for social media marketing.
Being a social media channel with more than 900 million users and more than 80 millions posts getting published every day, it is obvious for marketers to find the platform highly suitable for promoting their online businesses.
On the other hand, these metrics make it pretty clear that Instagram is sprucely crafted to render high user engagement rates, increasing the overall follower growth.
Even if engagement is a difficult metric to measure, Instagram offers a wide array of features that influence the post visibility, interactions, and share-ability, all of which leads to high user engagement.
Here are some of the top reasons why Instagram is the ideal platform for engaging with your audiences:
The best part about choosing Instagram as the channel for your social media marketing is that the app is extremely easy to use on the go. Being a mobile-exclusive social media channel, Instagram allows you to edit the visuals that you capture on the move and publish it on the platform.
Such kind of versatility not only makes it convenient for content sharing, but it also proffers an in-the-moment experience, which effectively helps in grabbing the attention of a broad spectrum of audience.
Subtle Visual Nature
Visual perception is more effective when it comes to curating and grasping details, which also explains the popularity of visual marketing over the years. It goes without saying that Instagram is aesthetically appealing in nature and the content strictly adheres to the visual nature.
As the images are processed in the same square format, the horizontal span of visuals creates a particular level of experience that cannot be found on any other social media channel.
Instagram also serves as a standout platform compared to other social media channels, thanks to its simplistic design and intuitive user-interface.
This has done a commendable job in gaining the attention of the younger audiences with the majority of the demography registering under the age of 30 as per forbes.com.
In other words, the platform is filled with a higher level of excitement and energy that other channels have lost in the past.
The visual-only social media channel also caters to an interesting and specific audience. While Instagram offers publicly available content that helps in gaining free Instagram likes, it has a great control and holds over spam.
Apart from that, the platform is not only limited to one single utility such as LinkedIn which is utilized only for professional networking.
This proves the user base potential of Instagram that naturally drives people to engage more with your brand if you provide them with relevant and high-quality content.
Another feature that separates Instagram from other social media channels is that it helps in keeping your audience entertained while encouraging them to make a buying decision at the same time.
Whether it is about leading people to your site or encouraging them in taking part in a contest, the platform is designed to come up with effective call-to-action.
Instagram | Final Thoughts
Keeping the needs and interests of the contemporary user in mind, Instagram acts as the most suitable platform for social media marketing. Keep these benefits in mind and start leveraging the platform for your online marketing success.
Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. He has been researching on new ways to find Free Instagram likes per post.
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