Community and Media7.5/10
- Ubex platform contains neural networks which maximizes the purchasing efficiency.
- Blockchain based smart contracts minimizes the participants risk.
- Advertisers can easily purchase advertisements from publishers through the Ubex advertising exchange without resorting to the expensive services of agencies and other intermediaries.
- Advertiser can select their widget or they can create their own.
- Publishers can book their advertising slots.
- Appearance of a large programmatic digital marketing competitor.
- As there are lots of competitors are available in the market so Ubex has to launch their beta versions and other features fast. Which also includes the risk factor.
- Some important informations are missing in the whitepaper which is not a good move from the company’s point of view.
The most trusted method in digital advertising is programmatic advertisement. Programmatic advertisement is a real time buying of advertisement on the basis of an auction. It has an annual growth rate of more than 23% as compared to non- programmatic advertisement.
The concept of the software is definitely broader and includes limited auctions and direct sales of advertising as well. When a user visits a web page, that user is shown ads. For those fractions of a second, while the website is loading, the system analyzes the composition of the audience of the website, correlates this data with client targeting and selects the appropriate advertising format.
After that, an auction is conducted among advertisers whose target audience corresponds to this particular visitor of the website and who want to show their advertising. During the auction, the highest bid and the winner of the auction are selected. The advertisement of the winner is uploaded to the website and shown to the user.
However instead of this positive views this method has many problems as well such as low targeting efficiency, non-transparent counter party relationship and a high level of fraud. This results in advertisers overpay for each client involved, publishers receive lesser rewards and consumer remains unsatisfied.
So today I am going to talk about the solution of this problem by an ICO.
Ubex ICO is promising to solve this problem by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system.
What is Ubex?
Ubex is a global, decentralized exchange of programmatic advertisement based on neural networks and smart contracts. The main aim of this project is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
It provides a transition from traditional pay-per scheme to the payment for targeted actions. On the Ubex platform advertisers can automatically purchase ad slots. Payment is made after the fulfillment of targeted actions by users.
Supply of advertising takes place in real time using the programmatic technology on the basis of neural network powered with smart contracts.
What problems does Ubex solves?
Advertisers lose money on every attracted buyer because of the traditional approach to advertising purchases. In most cases, advertisers are forced to pay excessively high costs to attract buyers because of,
- The presence of broker which increases commission.
- Pay per click which includes risk of fraud.
- Weak algorithms which leads to inefficient targeting.
Ubex transaction algorithms of smart contracts on blockchain automatically solve the issues that advertising agencies traditionally undertake (for a large commission). Once the payment is made, the advertiser can automatically purchase advertising according to the specified requirements.
Ubex allows for the transition to the COST PER ACTION model of payment, eliminating fraud and the need for clicks. At the same time, Ubex solves the problem arising from the transition to the COST PER ACTION model of payment from other websites, as Ubex tracks all user actions on publishers’ sites and store the data on blockchain.
Using neural networks and accumulated data, the Ubex algorithm selects the most current advertising offers relevant for certain visitors, maximizing the probability of obtaining the desired results.
Ubex also solves the problems which is faced by modern publishers such as – low efficiency of purchasing algorithm, inefficient targeting, inefficient targeting, monetization system, and lack of transparency in the part of advertiser.
How Ubex platform works?
The Ubex platform will provide various opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies.
The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data.
Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core.
The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).
ICO Sale Details
|ICO token price||1 UBEX = 0.0061 USD (0.00001 ETH)|
|Fundraising Goal||14,600,000 USD (24,000 ETH)|
|Accepting||ETH, BTC, LTC|
The project looks good on paper. Some unnecessary informations are given in the whitepaper and some important informations are missing. The project is powers by blockchain, smart contracts, AI and many more technology innovations. The idea is also good and beneficial for both the parties. But as the completion is very tough because lots of same projects are working in the market so it has to prove its unique features.
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